WHAT MAKES A DESIGN TRULY MEMORABLE?

WORK EXPERIENCE

Changsha Tuoguang Media Services
CHANGSHA, CHINA

Design Planning Manager  07/2020 – 10/2022

Online Work Period: August 2022 - August 2023
·  Brand Strategy and Design: Helped businesses improve their branding, core values, and presentations to boost credibility.
·  Marketing and SEO Created marketing plans, designed websites, made infographics, and improved search engine rankings (SEO) for clients.
. UI/UX and Web Design: Designed user-friendly, responsive websites with intuitive interfaces, improving usability and customer satisfaction.
·  Custom Designs: Worked with clients to create custom designs, layouts, and illustrations to match their brand.
·  Collaboration: Worked with media teams to plan and run campaigns, sharing content across different platforms.
·  SEO and User Experience: Improved website visibility with SEO and made websites easier to use.

Hunan Xinghao Pharmaceutical Logistics
CHANGSHA, CHINA

Program Manager - Marketing   06/2017 – 04/2020

·  Strategic Business Development: Developed plans by conducting extensive industry research (competitor analysis, policy implications, and market trends) and provided suggestions on marketing strategies.
·  Customer Feedback Analysis: Collected and analyzed customers’ feedback on marketing & sales strategies, reviewing and analyzing the effectiveness of campaigns.
·  Administrative Support: Provided support for cross-functional team collaboration and ad hoc tasks.

Huaze Group (Guangdong Wubi Liquor)
CHANGSHA, CHINA

Graphic Designer & Marketing Specialist  07/2015 – 07/2017

·  Creative Project Collaboration: Worked with external vendors to understand design requirements for creative projects, aligning with marketing goals.
·  Marketing Materials: Designed promotional content, product labels, packaging designs, presentation decks, and product catalogues.
·  Social Media Content: Designed social media content for platforms like WeChat, creating engaging graphics and layouts.

Hunan Meilanfang Cosmetics
CHANGSHA, CHINA

Branding Consultant (Part-time)     07/2007 – 07/2013

·  Worked with the branding team for product packaging design, web page optimization, and marketing materials to communicate brand features effectively.
·  Product Launch: Facilitated marketing pipeline from packaging to product launch; launched over 100 products across 11 product lines, contributing to the brand's recognition in the daily cosmetics industry. Enhanced user experience by optimizing web page layouts and creating visually appealing, user-friendly designs that aligned with the brand identity and improved customer interaction.

Hunan Tianlong Pharmaceutical
CHANGSHA, CHINA

Graphic Designer     09/2007 – 01/2013

·  Brand Marketing Integration: Worked with the product, sales, and marketing team to integrate brand strategies.
·  Marketing Materials: Designed web, digital, and offline marketing materials.
·  Customized Visuals: Created layouts and visuals to support business objectives, including advertising, brochures, and trade show banners.