Experienced Digital Designer Bridging UX, Brand, and Front‑End Execution
Hello, I’m Mira — a digital designer with over 10 years of experience bridging brand, UX, and front-end execution.
I specialize in transforming complex ideas into clear, functional, and scalable digital experiences, combining strong visual design with a solid understanding of how products are actually built.
After relocating to Canada, I completed a two-year Interaction Design program at Capilano University, further strengthening my user-centered design approach within a North American context.
My expertise spans brand identity, website and product design, and front-end implementation, allowing me to collaborate effectively across design, development, and business teams.
With an international background and hands-on development skills, I bring both strategic thinking and practical execution to every project.
RESUME
WORK EXPERIENCE
Changsha Tuoguang Media Services
CHANGSHA, CHINA
Product Planning & Market Manager 08/2020 – 9/2023
Online Work Period: August 2022 - September 2023
· Directed design and product strategy to support client business growth, leading the team intransforming user and market insights into effective brand and digital solutions.
· Supervised cross-functional collaboration among design, development, and marketing teams to ensurealignment between client objectives, visual identity, and user experience.
. Oversaw brand image development and marketing planning for multiple clients, including campaignorganization, creative direction, and promotional implementation to enhance brand influence and
engagement.
· Managed the planning and execution of digital projects, ensuring consistency in UX, Ul, and brand
storytelling across all deliverables.
· Established design guidelines and workflow standards to improve efficiency, scalability, and designconsistency within the team.
Hunan Xinghao Pharmaceutical Logistics
CHANGSHA, CHINA
Sales Manager 07/2017 – 04/2020
· Strategic Business Development: Developed strategic business development plans by conducting extensive industry research (competitoranalysis, policy implications, and market trend) and provided suggestions on marketing strategiesproduction plans, human resources management, learning & development
· Customer Feedback Analysis: Collected and analyzed customers’ feedback on marketing & sales strategies, reviewing and analyzing the effectiveness of campaigns.
· Administrative Support: Provided administrative support to cross-functional team collaboration and ad hoc tasks.
Huaze Group (formerly known as Jindong Group)
CHANGSHA, CHINA
Branding Manager 07/2015 – 06/2017
· Created high-quality prototypes, mockups, and marketing materials, including packaging, labels, andpromotional assets, ensuring alignment with brand and business goals.
· Developed user-friendly interfaces and engaging social media content to enhance digital engagementand customer satisfaction. Worked with teams and vendors to refine desians based on feedback, driving
usability improvements and delivering seamless, user-centered solutions.
Hunan Meilanfang Cosmetics
CHANGSHA, CHINA
Branding Consultant and Product Designer (Part-time) 07/2007 – 07/2013
· Collaborated with the branding team on packaging design, web optimization, and marketing materials
to effectively showcase brand features.
· Designed and developed 100+ products across 11 lines, contributing to the brand's top-rated status indaily cosmetics, Enhanced user experience by optimizing web layouts and creating user-friendly designsthat aligned with the brand identity.
Hunan Tianlong Pharmaceutical
CHANGSHA, CHINA
Graphic Designer 09/2007 – 01/2013
· Collaborated with product, sales, and marketing teams to integrate brand strategies across channels.
· Designed web, digital, and offline marketing materials, aligning with business goals.
· Created custom layouts and visuals, including advertising assets, brochures, social media ads, and tradeshow banners, to support brand and sales objectives.
EDUCATION
WUHAN TEXTILE UNIVERSITY
WUHAN, CHINA
Bachelor of Arts, Bachelor of Management
Digital Media Design and Imaging, Business Management
09/2003 -07/2007
GPA>3.8
CAPILANO UNIVERSITY
North Vancouver, Canada
Interaction Design
09/2023 -05/2025
GPA>3.9
SKILLS
· Software:
Figma, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, CorelDraw Graphics Suite, Microsoft Office (PowerPoint, Excel, Word)
· Skills:
>Web Design
>Visual Design and Storytelling
>Packaging Design
>Ideation
>Typography Design
>Infographics Design
>Branding & Identity
>Advertising Design
>UI/UX Design
>Social Media
>Print Collaterals Design and Creation
Languages:
Mandarin (native), English (fluent)